Data Science

Tracking conversions is essential for businesses that want to measure the effectiveness of their marketing campaigns. There are a number of different tracking methods available, each with its own advantages and disadvantages. In this article, we will compare Facebook Conversion API to other tracking methods. We will discuss the benefits and drawbacks of each method, […]

Looker Studio is a robust data visualization tool that empowers users to craft engaging and interactive dashboards and reports. Whether you’re a novice or an experienced data enthusiast, Looker Studio offers an intuitive interface and a wide array of features. You can effortlessly merge data from multiple sources, create bespoke calculations, and seamlessly collaborate by […]

डेटा साइंस (Data Science) ने भारतीय उद्योगों में एक महत्वपूर्ण और उत्कृष्ट करियर माध्यम के रूप में पहचान बना ली है। डेटा के साथ मानव ज्ञान की दुनिया में डेटा विज्ञानी का काम न केवल उद्यमिता की ओर बढ़ता है, बल्कि आपूर्ति श्रृंखला से लेकर स्वास्थ्य देखभाल तक कई क्षेत्रों में नए दरवाजे खोल रहा […]

In the dynamic realm of data analytics, the transition from session-based to event-based data collection has revolutionized the way businesses understand and measure user interactions. Event-based data, capturing every granular interaction rather than just page views or sessions, provides a more comprehensive and nuanced view of user behavior, enabling businesses to make data-driven decisions that […]

The Facebook Conversion API is a powerful tool that allows businesses to track conversions from their websites and apps directly to Facebook. This can help businesses to improve their ad targeting and measurement, and to get a better understanding of their customers’ journey. Server-side tracking is a method of tracking conversions that sends data directly […]