Data Visualization

Welcome to our comprehensive guide on mastering SQL queries in Google BigQuery. In this tutorial, we’ll start with the basics and take you through advanced techniques. You’ll learn how to craft SELECT statements, filter, sort, aggregate data, and dive into the world of joins and subqueries for complex data analysis. Let’s begin!   1. Basic […]

In the realm of data analysis, functions and expressions are the guiding stars that illuminate the path through intricate datasets. With BigQuery as your canvas, harnessing the power of built-in functions and crafting custom expressions becomes the art of transforming data into insights. This article is your compass through the world of functions in BigQuery, […]

In the intricate landscape of web analytics, the seamless tracking of user behavior across various domains is pivotal. Google Analytics 4 (GA4) introduces a game-changing feature known as cross-domain measurement. This mechanism is engineered to ensure accurate attribution of user interactions as they traverse from one domain to another. In this guide, we delve into […]

In the ever-evolving landscape of digital analytics, choosing the right tracking method is crucial to gather accurate data that drives informed business decisions. Two popular options that often come into consideration are Server Side Tracking and Serverless Tracking. Each method has its own set of advantages and considerations, and understanding the differences between them is […]

Tracking conversions is essential for businesses that want to measure the effectiveness of their marketing campaigns. There are a number of different tracking methods available, each with its own advantages and disadvantages. In this article, we will compare Facebook Conversion API to other tracking methods. We will discuss the benefits and drawbacks of each method, […]