Google Analytics 4 – GA4

In the dynamic realm of digital marketing, understanding the value of online conversions is crucial for optimizing campaigns and maximizing ROI. Every conversion, whether it’s a purchase, a form submission, or a signup, represents a step towards achieving business goals. By assigning a monetary value to each conversion, marketers can gain a clear understanding of […]

Introduction: In the ever-evolving digital landscape, data-driven decision-making is paramount for businesses striving to succeed. Google Analytics 4 (GA4) emerges as a powerful tool to capture user interactions and provide deeper insights. Integrating GA4 with Google Tag Manager (GTM) offers a streamlined approach to data collection, allowing you to track and analyze user behavior more […]

In the ever-evolving landscape of digital analytics, a quiet revolution is brewing. Server-side tracking, particularly through platforms like Google Cloud, is rapidly gaining traction as brands seek to navigate the murky waters of privacy regulations and data security concerns. But what exactly is this buzzword, and why is it suddenly causing such a stir? Buckle […]

Attribution modeling is the process of assigning credit for conversions to different marketing touchpoints. This information can be used to optimize your marketing campaigns and improve your return on investment (ROI).   Google Analytics 4 (GA4) offers a variety of attribution modeling options, including:   Paid and organic rules-based models: These models assign credit to touchpoints […]

Cross-domain tracking plays a crucial role in understanding user journeys and measuring marketing effectiveness. However, implementing it on Salesforce pages comes with its own set of challenges, often leaving businesses perplexed and wondering: “Can I even track across domains with Salesforce?”   The answer, like most things in marketing, is nuanced. While it’s undeniably more […]