Server-Side Tracking

Tracking conversions is essential for businesses that want to measure the effectiveness of their marketing campaigns. There are a number of different tracking methods available, each with its own advantages and disadvantages. In this article, we will compare Facebook Conversion API to other tracking methods. We will discuss the benefits and drawbacks of each method, […]

In the realm of digital analytics, precision and depth are the currency of informed decision-making. As businesses strive to glean accurate insights from user behavior, websites, and marketing campaigns, the emergence of Server-Side Tracking offers a groundbreaking solution. But who should consider adopting this approach, and why is it a game-changer? In this article, we […]

In the realm of web development, the battle between server-side rendering (SSR) and client-side rendering (CSR) continues to shape the landscape. As websites and applications become increasingly complex, choosing the right rendering method is crucial to ensuring optimal user experience, performance, and search engine visibility. In this comprehensive blog, we delve into the intricacies of […]

The Facebook Conversion API is a powerful tool that allows businesses to track conversions from their websites and apps directly to Facebook. This can help businesses to improve their ad targeting and measurement, and to get a better understanding of their customers’ journey. Server-side tracking is a method of tracking conversions that sends data directly […]

In the ever-evolving landscape of digital analytics, choosing the right tracking method is crucial to gather accurate data that drives informed business decisions. Two popular options that often come into consideration are Server Side Tracking and Serverless Tracking. Each method has its own set of advantages and considerations, and understanding the differences between them is […]